Confounding Variables 101 (Part 1 of 2)

Summary: Confounding variables can affect the validity of data collected during research studies. It's important for researchers to know what they are and how to identify them.

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Internal vs. External Validity of UX Studies

Poorly designed qualitative or quantitative research may produce invalid results. Avoid encouraging certain responses or behaviors and make sure that your study conditions and participants are representative.

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Tim Neusesser is a guest instructor at Nielsen Norman Group. With a strong business background, his fields of expertise include strategy, management, and analytics.

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