Content Strategy 101

Summary: Content involves 4 phases: planning, creation, maintenance, and removal. Done right, this enhances the business value of digital content and its impact on the user experience.

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Content Strategy 101

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Content Strategy 101

A content strategy is a high-level plan that guides the intentional creation and maintenance of information in a digital product.

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Anna Kaley is the Director of Consulting at NN/G. She brings over 19 years of experience in UX architecture, digital strategy, UX writing, content strategy, design, and user experience consulting.

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