Contrast in Charts

Summary: Use color, titles, and callouts to draw your viewers' attention to the main finding in your quantitative-data visualization.

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Contrast in Charts

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Contrast: One of the 3Cs for Better Charts

Direct your viewer’s attention to your point. Use color, callouts, and titles to communicate your key takeaway.

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Kate Moran is a former NN/G employee who worked on research, teaching, management, and thought leadership. Her expertise spanned qualitative and quantitative research methods. At NN/G Kate published research findings on topics such as digital content, information-seeking user behaviors, and AI.

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