Contrast in Charts

Summary: Use color, titles, and callouts to draw your viewers' attention to the main finding in your quantitative-data visualization.

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Contrast in Charts

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Contrast: One of the 3Cs for Better Charts

Direct your viewer’s attention to your point. Use color, callouts, and titles to communicate your key takeaway.

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Kate Moran is a former NN/G employee who worked on research, teaching, leadership, and design thought leadership. Her expertise spanned both qualitative and quantitative research methods. At NN/G Kate discovered and published ground-breaking findings on artificial intelligence (AI), interaction design, digital content, and information-seeking user behaviors.

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