Convincing Companies to Do UX and Accessibility

Summary: The relationship between accessibility and usability and the best ways to convince companies to take both seriously were some of the audience questions answered by Jakob Nielsen at the Virtual UX Conference.

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Jakob Nielsen, Ph.D., is a retired principal and co-founder (with Dr. Donald A. Norman) of the Nielsen Norman Group. Jakob established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and invented the heuristic evaluation method.

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