Decision Biases Affecting UX Practitioners

Summary: It's not just users who are subject to illogical thinking: designers and UX professionals can also make sub-optimal design decisions by falling prey to the same decision biases, such as framing effects when analyzing usability data.

by

  • Aurora Harley

Topics:

Decision Biases Affecting UX Practitioners

 to watch NN/g videos

Related Article

Decision Frames: How Cognitive Biases Affect UX Practitioners

Designers are vulnerable to the same cognitive biases as users. The context in which you present a problem can bias your design choices.

Video Author

Aurora Harley’s research and consulting experience includes organizations in a variety of industries, such as ecommerce, travel, healthcare, and B2B (business-to-business). Aurora combines her background in front-end web development and UX design to inform her work, creating effective designs that balance technical, business, and user needs.

Learn More

Subscribe to the weekly newsletter to get notified about future articles.

Videos