Animations Are Distracting!

Summary: Moving UI elements attract attention, which often means distracting users from accomplishing their primary goals. Some types of animations are more distracting than others, and it's important to match how attention grabbing the motion is to the context and user needs.

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  • Aurora Harley

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Animations Are Distracting!

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Animation for Attention and Comprehension

Moving elements are a powerful tool to attract users’ attention. When designing an animation consider its goal, its frequency of occurrence, and its mechanics.

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Aurora Harley’s research and consulting experience includes organizations in a variety of industries, such as ecommerce, travel, healthcare, and B2B (business-to-business). Aurora combines her background in front-end web development and UX design to inform her work, creating effective designs that balance technical, business, and user needs.

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