How to Empathy Map

Summary: A 5-step process for creating empathy maps that describe user characteristics at the start of a UX design process.

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How to Empathy Map

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Empathy Mapping: The First Step in Design Thinking

Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.

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Sarah Gibbons is a former NN/G employee. At NN/G she worked on design and management; taught Live Online Training; and created articles and YouTube videos on various topics, such as service design and design thinking.

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