How to Empathy Map

Summary: A 5-step process for creating empathy maps that describe user characteristics at the start of a UX design process.

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How to Empathy Map

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Empathy Mapping: The First Step in Design Thinking

Visualizing user attitudes and behaviors in an empathy map helps UX teams align on a deep understanding of end users. The mapping process also reveals any holes in existing user data.

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Sarah Gibbons is Vice President of Nielsen Norman Group. She works at the intersection of research, strategy, and design.

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