Engagement Metrics in UX

Summary: Engagement is an abstract, complex concept used to understand how much people interact with our products. Choosing the right engagement metrics goes beyond time spent.

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Engagement Metrics in UX

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Page Laubheimer is a former NN/G employee who worked on research, teaching, leadership, and design thought leadership. His expertise focused on web applications, AI, and projects in complex domains. His many research findings and recommendations were also informed by his background in library and information science, and his work often involved information architecture, navigation design, taxonomy construction, and ontology management.

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