Should Experienced Designers Go Back to College?

Summary: If experienced designers want to learn about psychology and how it applies to user experience, should they get a psychology degree, or is it better to learn on your own?

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Jakob Nielsen, Ph.D., is a retired principal and co-founder (with Dr. Donald A. Norman) of the Nielsen Norman Group. Jakob established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and invented the heuristic evaluation method.

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