The False-Consensus Effect: You Are Not the User

Summary: The false-consensus effect refers to people’s tendency to assume that others share their beliefs and will behave similarly in a given context. This assumption can lead UX professionals to make the wrong design decisions. Acknowledge your vulnerability and establish checks.

by

Topics:

The False-Consensus Effect: You Are Not the User

 to watch NN/g videos

Related Article

You Are Not the User: The False-Consensus Effect

Designers, developers, and even UX researchers fall prey to the false-consensus effect, projecting their behaviors and reactions onto users.

Video Author

Raluca Budiu is Senior Director, Data Strategy, at Nielsen Norman Group, where she uses her data-analysis expertise to drive strategic decisions. She also serves as editor for the articles published on NNgroup.com. Raluca has coauthored many NN/g reports, as well as the book Mobile Usability. She holds a Ph.D. from Carnegie Mellon University.

Learn More

Subscribe to the weekly newsletter to get notified about future articles.

Videos