Using the Funnel Technique in User Interviews

Summary: Start with broad, open-ended questions in your interviews before introducing more specific questions to gather accurate, in-depth information.

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Using the Funnel Technique in User Interviews

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Related Article

The Funnel Technique in Qualitative User Research

The funnel technique is used in user interviews and usability tests and ensures you get rich insights while not compromising validity.

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Maria Rosala is the Director of Research at Nielsen Norman Group. She leads and oversees research at NN/g, trains teams around the world on UX topics, and works with clients to help them improve the user experience of their products and services.

 

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