Using the Funnel Technique in Usability Testing

Summary: Even when you want to test a specific feature, start with broader tasks to capture natural user behavior and observe what participants would do on their own. If they fail, follow up with directed tasks.

by

Topics:

Using the Funnel Technique in Usability Testing

 to watch NN/g videos

Related Article

The Funnel Technique in Qualitative User Research

The funnel technique is used in user interviews and usability tests and ensures you get rich insights while not compromising validity.

Video Author

Kate Moran is a former NN/G employee who worked on research, teaching, management, and thought leadership. Her expertise spanned qualitative and quantitative research methods. At NN/G Kate published research findings on topics such as digital content, information-seeking user behaviors, and AI.

Learn More

Subscribe to the weekly newsletter to get notified about future articles.

Videos