Using the Funnel Technique in Usability Testing

Summary: Even when you want to test a specific feature, start with broader tasks to capture natural user behavior and observe what participants would do on their own. If they fail, follow up with directed tasks.

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Using the Funnel Technique in Usability Testing

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The Funnel Technique in Qualitative User Research

The funnel technique is used in user interviews and usability tests and ensures you get rich insights while not compromising validity.

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Kate Moran is a former NN/G employee who worked on research, teaching, leadership, and design thought leadership. Her expertise spanned both qualitative and quantitative research methods. At NN/G Kate discovered and published ground-breaking findings on artificial intelligence (AI), interaction design, digital content, and information-seeking user behaviors.

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