History Tells Us to Keep the Focus on Data

Summary: Jakob Nielsen shares how history tells us to keep the focus on data (From the UX Conference in London.)

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History Tells Us to Keep the Focus on Data

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Jakob Nielsen, Ph.D., is a retired principal and co-founder (with Dr. Donald A. Norman) of the Nielsen Norman Group. Jakob established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and invented the heuristic evaluation method.

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