The Most Important Work for the UX Team in a Startup Company

Summary: In a startup company, the UX team can make two main contributions: identifying the customer problem to solve and polishing the UI so that people will use this solution.

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The Most Important Work for the UX Team in a Startup Company

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Jakob Nielsen, Ph.D., is a retired principal and co-founder (with Dr. Donald A. Norman) of the Nielsen Norman Group. Jakob established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and invented the heuristic evaluation method.

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