A Case for Returning to In-Person Usability Testing
Summary: In-person usability testing provides insights remote testing can miss. It offers unique benefits, such as building rapport, observing non-verbal cues, and providing immersive experiences for stakeholders that enhance understanding.
User testing can be done anywhere; witness our international studies, carried out with equipment that fit in a carry-on bag.
Video Author
Hoa Loranger is VP at Nielsen Norman Group and has worked in user experience for over 20 years. She conducts research worldwide, and presents keynotes and training on best practices for interface design. Hoa has consulted for companies such as Microsoft, HP, Allstate, Samsung, Verizon, and Disney. She authors publications, including a book, Prioritizing Web Usability.
