International Usability Testing: 3 Factors to Consider

Summary: International usability testing examines how people from different regions use products. For successful testing, decide on the format, ensure clear communication despite language barriers, and select a facilitator familiar with the local context.

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International Usability Testing: 3 Factors to Consider

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International Usability Testing: Why You Need It

User testing in different countries helps identify culturally specific usability issues. Testing correctly and at the right time will help you thrive in a new market.

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Feifei Liu (刘菲菲) is a former NN/G employee who published research on information-seeking behaviors; the cultural differences in design preferences; and UX for children.

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