Journey Mapping vs. Story Mapping

Summary: How does a user story map differ from a customer journey map? A journey map is from the perspective of the person's experience, whereas a story map is from the perspective of the product and what it takes to deliver the user experience.

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Mapping User Stories in Agile

User-story maps help Agile teams define what to build and maintain visibility for how it all fits together. They enable user-centered conversations, collaboration, and feature prioritization to align and guide iterative product development.

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Anna Kaley is the Director of Consulting at NN/G. She brings over 19 years of experience in UX architecture, digital strategy, UX writing, content strategy, design, and user experience consulting.

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