Level Up Your Focus Groups

Summary: To avoid common issues with focus groups, consider using these strategies to maximize participation and minimize the potential for bias.

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Level Up Your Focus Groups

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Focus Groups 101

Well-run focus groups help gather some initial feedback from a group of people. However, their bias potential makes them insufficient as a standalone research method. Workshop techniques can help maximize participation and reduce the potential for bias.

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Therese Fessenden is a Senior Experience Specialist with Nielsen Norman Group and host of the NN/g UX Podcast. Her research focuses on understanding human behavior, attitudes, and expectations in order to better orchestrate system and service design strategies. 

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