Long-Tail Data in UX

Summary: The long tail refers to the data points at the trailing end of a power-law distribution. A long-tail strategy involves efficiently exploiting these low-impact data points for an aggregated benefit.

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Recognize Strategic Opportunities with Long-Tail Data

Be a strategic thinker by recognizing opportunities at scale with seemingly small and insignificant data.

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Evan Sunwall is the Director of Self-Paced Training  with Nielsen Norman Group. A former software developer, he enjoys helping users accomplish complex tasks, tackling the challenges of enterprise-level application design, and exploring effective management practices for design teams. 

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