Love at First Sight in Eyetracking

Summary: When users search for information, they don't always keep looking for the best solution. In our eyetracking studies 20% of the time, users make do with the first result and don't look any further.

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Love at First Sight in Eyetracking

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Eyetracking studies show that users sometimes look at only a single result on a search-results page because that result is good enough for their needs.

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Feifei Liu (刘菲菲) is a International UX Researcher with Nielsen Norman Group, conducting research on a broad range of design issues using quantitative and qualitative research methodologies. Her research interests include culltural differences and UX, UX for children, and e-commerce.

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