Management vs. Specialization as UX Career Growth

Summary: At the Virtual UX Conference, Jakob Nielsen was asked whether it's best for a UX professional's career to seek a management role or to pursue deeper and stronger levels of expertise.

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Management vs. Specialization as UX Career Growth

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Jakob Nielsen, Ph.D., is a retired principal and co-founder (with Dr. Donald A. Norman) of the Nielsen Norman Group. Jakob established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and invented the heuristic evaluation method.

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