3 Strategies for Managing Visual Complexity in Applications and Websites

Summary: In application design, prevent users from being overwhelmed by putting things in predictable places, using a clear visual hierarchy, and taking advantage of progressive disclosure.

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Raluca Budiu is Senior Director, Data Strategy, at Nielsen Norman Group, where she uses her data-analysis expertise to drive strategic decisions. She also serves as editor for the articles published on NNgroup.com. Raluca has coauthored many NN/g reports, as well as the book Mobile Usability. She holds a Ph.D. from Carnegie Mellon University.

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