How to Maximize User Research Insight (Keynote address)

Summary: Increase the reliability and validity of your research findings by incorporating multiple research techniques and following study-design best practices, as explained by Jakob Nielsen at the UX Conference in Las Vegas.

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How to Maximize User Research Insight (Keynote address)

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Strength of User Research Evidence

Usability findings derived from a broad base of diverse studies have higher credibility than those based on many users with a single stimulus.

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Jakob Nielsen, Ph.D., is a retired principal and co-founder (with Dr. Donald A. Norman) of the Nielsen Norman Group. Jakob established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and invented the heuristic evaluation method.

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