What Is a Mental Model?

Summary: What users *think* they know about your system will determine how they interact with the design. Understand users' mental models to design something that'll work well in practice.

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Mental Models

What users believe they know about a UI strongly impacts how they use it. Mismatched mental models are common, especially with designs that try something new.

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Aurora Harley’s research and consulting experience includes organizations in a variety of industries, such as ecommerce, travel, healthcare, and B2B (business-to-business). Aurora combines her background in front-end web development and UX design to inform her work, creating effective designs that balance technical, business, and user needs.

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