User Need Statements in Design Thinking

Summary: Before you draw a single pixel, define what user need you're trying to solve with the (next-step) user-experience design. UX should be grounded in real user needs.

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User Need Statements in Design Thinking

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User Need Statements: The ‘Define’ Stage in Design Thinking

User need statements, also called problem statements or point-of-view statements, are a tool for defining and aligning on the problem you are going to solve.

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Sarah Gibbons is a former NN/G employee who worked on teaching, leadership, and design thought leadership. At NN/G Sarah published ground-breaking insights on service design and service blueprinting, design thinking, and artificial intelligence (AI).

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