The Negativity Bias in a User's Experience

Summary: Negative experiences have stronger emotional impact on humans than positive experiences do. Thus, in designing the user experience, we need extra emphasis on avoiding those lows.

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  • Aurora Harley

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The Negativity Bias in a User's Experience

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The Negativity Bias in User Experience

People remember the bad more than the good. Users’ tendency to identify flaws in designs raises the bar for what they consider acceptable.

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Aurora Harley’s research and consulting experience includes organizations in a variety of industries, such as ecommerce, travel, healthcare, and B2B (business-to-business). Aurora combines her background in front-end web development and UX design to inform her work, creating effective designs that balance technical, business, and user needs.

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