Open vs. Closed Questions in User Research

Summary: When doing user research for a UX design project, we can ask questions in two ways: open-ended (no fixed set of response options) and close-ended (users are restricted to picking from a few answers). Both work well, but only for those research questions they are suited to answer.

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Open vs. Closed Questions in User Research

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Open-Ended vs. Closed-Ended Questions in User Research

Open-ended questions prompt people to answer with sentences, lists, and stories, giving deeper and new insights. Closed-ended questions limit answers: thus tighter stats.

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Alita Kendrick is a mixed-methods Senior UX Researcher specializing in strategic research for AI and applied machine learning.

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