Outcomes Over Outputs

Summary: Teams often fall into the trap of focusing on outputs (features, deliverables, and artifacts). Instead, a mindset shift of working toward purposeful outcomes (problems solved, needs addressed, and real benefits) leads to better results.

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Anna Kaley is the Director of Consulting at NN/G. She brings over 19 years of experience in UX architecture, digital strategy, UX writing, content strategy, design, and user experience consulting.

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