Plain Language for Everyone, Even Experts

Summary: In our usability study with domain experts, we discovered that even highly educated readers crave succinct information that is easy to scan, just like everyone else.

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Plain Language for Everyone, Even Experts

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Plain Language Is for Everyone, Even Experts

Professionals want clear, concise information devoid of unnecessary jargon or complex terms. Plain language benefits both consumers and organizations.

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Hoa Loranger is a former NN/G employee and Distinguished Experience Specialist. She worked in user experience for more than 20 years. At NN/G she conducted research worldwide, and presented keynotes and training on best practices for interface design. Hoa has consulted for companies such as Microsoft, HP, Allstate, Samsung, Verizon, and Disney. She authored publications, including the book, Prioritizing Web Usability.

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