Popup Problems

Summary: Popups and many kinds of modal dialogs are often intrusive user interface elements that get in the way of users' goals and cause annoyance. Here are some of the worst popup UX sins.

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Whether modal or not, most overlays appear at the wrong time, interrupt users during critical tasks, use poor language, and contribute to user disorientation.

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Anna Kaley is the Director of Consulting at NN/G. She brings over 19 years of experience in UX architecture, digital strategy, UX writing, content strategy, design, and user experience consulting.

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