Proto Personas

Summary: Proto personas capture a team's existing knowledge or assumptions about who their current users are. These should be used with caution because they are created with no new research.

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Proto Personas

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3 Persona Types: Lightweight, Qualitative, and Statistical

For most teams, approaching persona creation qualitatively is the right balance of effort vs. value, but very large or very small organizations might benefit from statistical or lightweight approaches, respectively.

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Samhita Tankala worked as a User Experience Specialist with Nielsen Norman Group. Some of her research focused on cognitive psychology and the learning sciences.

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