Remote Usability Testing Costs

Summary: We compare the budgets needed for different kinds of qualitative user research: in-person usability testing vs. remote studies run by software (unmoderated) or run by a human moderator.

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Remote Usability Testing Costs

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Related Article

Remote Usability-Testing Costs: Moderated vs. Unmoderated

Exact costs will vary, but an unmoderated 5-participant study may be 20–40% cheaper than a moderated study, and may save around 20 hours of researcher time.

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Kate Moran is a former NN/G employee who worked on research, teaching, management, and thought leadership. Her expertise spanned qualitative and quantitative research methods. At NN/G Kate published research findings on topics such as digital content, information-seeking user behaviors, and AI.

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