Sample Sizes for Qualitative Studies

Summary: When choosing your sample size for a qualitative research study, consider these three factors: the diversity of your target group, your research scope, and the researcher’s skill level.

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Sample Sizes for Qualitative Studies

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Maria Rosala is the Director of Research at Nielsen Norman Group. She leads and oversees research at NN/g, trains teams around the world on UX topics, and works with clients to help them improve the user experience of their products and services.

 

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