Service Design 101

Summary: Service design is the activity of planning and organizing a business’s resources in order to (1) directly improve the employee’s experience, and (2) indirectly, the customer’s experience.

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Service Design 101

Service design improves the experiences of both the user and employee by designing, aligning, and optimizing an organization’s operations to better support customer journeys.

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Sarah Gibbons is a former NN/G employee who worked on teaching, leadership, and design thought leadership. At NN/G Sarah published ground-breaking insights on service design and service blueprinting, design thinking, and artificial intelligence (AI).

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