Shifting an Engineering Driven Company to Be User Centered

Summary: Jakob Nielsen answers the question of how one can transform an organization from being focused on engineering to being focused on customers' needs.

by

Shifting an Engineering Driven Company to Be User Centered

 to watch NN/g videos

Video Author

Jakob Nielsen, Ph.D., is a retired principal and co-founder (with Dr. Donald A. Norman) of the Nielsen Norman Group. Jakob established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and invented the heuristic evaluation method.

Learn More

Subscribe to the weekly newsletter to get notified about future articles.

Videos