Short-Term Memory Limitations Impact User Interface Design

Summary: People can only hold a small amount of information in their short-term memory, which fades fast. These facts impact most aspects of screen design and dictate many usability guidelines.

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Short-Term Memory Limitations Impact User Interface Design

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Short-Term Memory and Web Usability

The human brain is not optimized for the abstract thinking and data memorization that websites often demand. Many usability guidelines are dictated by cognitive limitations.

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Garrett Goldfield is a Guest Speaker at Nielsen Norman Group with 20 years of practical experience. At Nielsen Norman Group, Goldfield has consulted for clients in a broad range of industries, including e-commerce, automotive, health care, financial, media, telecommunications, education, art and non-profits, as well as highly specialized B2B sites.

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