The Smartwatch Notification Formula

Summary: Maximize the value of your smartwatch notifications by making them personally relevant, appropriately timed, non-repetitive, and sufficiently informative.

Related Article

6 Types of Useful Smartwatch Interactions

Smartwatches are for more than just receiving notifications and tracking steps. They afford at least 6 different types of interactions that users find useful.

Video Author

Tanner Kohler is a Principal Experience Specialist with Nielsen Norman Group. Tanner's studies have focused on social psychology, and he has researched theories of human motivation and the gamification of learning. He has developed, taught, and evaluated curricula for thousands of full-time volunteers for the Church of Jesus Christ of Latter-Day Saints. He has an MS degree in instructional psychology and technology.

Learn More

Subscribe to the weekly newsletter to get notified about future articles.

Videos