Summary: If you’re working on digital products, you should be familiar with what statistical significance means in the context of UX research. Otherwise, your decisions may be based on meaningless numbers that could be due to pure chance and not a reliable difference between design options.
Kate Moranis a former NN/G employee who worked on research, teaching, leadership, and design thought leadership. Her expertise spanned both qualitative and quantitative research methods. At NN/G Kate discovered and published ground-breaking findings on artificial intelligence (AI), interaction design, digital content, and information-seeking user behaviors.
