Statistically-Generated Personas

Summary: Personas are usually a qualitative element in the UX design process, but statistical data from more users can be added for more precision, as long as the personas are still grounded in qualitative insights.

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Statistically-Generated Personas

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Page Laubheimer is a former NN/G employee who worked on research, teaching, leadership, and design thought leadership. His expertise focused on web applications, AI, and projects in complex domains. His many research findings and recommendations were also informed by his background in library and information science, and his work often involved information architecture, navigation design, taxonomy construction, and ontology management.

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