Stop Obsessing Over Features: Focus on User Goals to Solve Real Problems
Summary: Focusing on shipping new features instead of solving customer problems results in products and services that don't serve real users. Shift the mindset from 'what did we get done' to 'how valuable is the work that we're delivering' to avoid becoming a feature factory.
Rachel Krause is the Director of Live Training at Nielsen Norman Group. She leads the design, delivery, and continuous improvement of NN/g’s live training offerings. She has expertise in UX strategy, facilitation, storytelling, product design, and stakeholder management, and is passionate about empowering UX professionals to build skills, solve complex problems, and elevate UX maturity within their organizations.
