Successful Omnichannel Experiences Begin with Cross-Functional Teams

Summary: Teams must combine perspectives and get buy-in from multiple business units and channel stakeholders in order to plan and execute effective omnichannel experiences.

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Successful Omnichannel Experiences Begin with Cross-Functional Teams

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Customer Journeys and Omnichannel User Experience

Organizations must create omnichannel UX strategies that optimize the end-to-end user experience of completing a task across devices and interaction channels.

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Kim Flaherty is an experience design and journey-management consultant working independently through her consultancy, Resonant XD.

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