Survey Response Biases in User Research

Summary: Users' answers to survey questions are often biased and not the literal truth. Examples include acquiescence bias, social desirability bias, and recency bias. Knowing about response biases will help you interpret survey data with more validity for any design decisions based on the findings.

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Alita Kendrick is a mixed-methods Senior UX Researcher specializing in strategic research for AI and applied machine learning.

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