What Is a SWOT Analysis?

Summary: A SWOT Analysis is a framework to analyze the position of a company or product experience relative to others in the market. Its four quadrants offer prompts to help teams identify specific factors that may impact their success.

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Competitive Usability Evaluations

Data on what works well or poorly on other sites saves you from implementing useless features and guides UX investments to features that your users need.

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Therese Fessenden is a Senior Experience Specialist with Nielsen Norman Group and host of the NN/g UX Podcast. Her research focuses on understanding human behavior, attitudes, and expectations in order to better orchestrate system and service design strategies. 

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