Too Much UX Success

Summary: What to do when a UX team becomes too popular and too many projects want UX help with their designs, overwhelming the available capacity to do good work.

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Jakob Nielsen, Ph.D., is a retired principal and co-founder (with Dr. Donald A. Norman) of the Nielsen Norman Group. Jakob established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and invented the heuristic evaluation method.

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