Summary: Tips for translating UX issues found in analytics into user research. Analytics tell you what customers are doing, but not why they are doing it. Pairing analytics and user research will provide you with clearer answers.
Aurora Harley’s research and consulting experience includes organizations in a variety of industries, such as ecommerce, travel, healthcare, and B2B (business-to-business). Aurora combines her background in front-end web development and UX design to inform her work, creating effective designs that balance technical, business, and user needs.
