How to Use Empathy Maps

Summary: The empathy-mapping process helps distill and categorize knowledge of the user into one place, while the artifact serves as quick, digestible way to illustrate user attitudes and behaviors.

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When to Use Empathy Maps: 3 Options

Empathy maps are a powerful, flexible tool that can be used to plan for future research studies, capture insights during current user research, and communicate research insights from research that has already been conducted to others.

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Sarah Gibbons is Vice President of Nielsen Norman Group. She works at the intersection of research, strategy, and design.

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