UX 2050 (Jakob Nielsen keynote)

Summary: The user experience field will see dramatic changes over the next 3 decades, driven by trends in demographics and the world economy. We will end up like the Little Mermaid. (This was Jakob Nielsen's UX Conference keynote.)

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UX 2050 (Jakob Nielsen keynote)

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A 100-Year View of User Experience

The UX profession has grown substantially since 1950 and it is now truly worldwide. Even so, the expected growth until 2050 will dwarf anything we’ve seen so far. Many drivers of UX growth are not immediately apparent to most people in the field.

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Jakob Nielsen, Ph.D., is a retired principal and co-founder (with Dr. Donald A. Norman) of the Nielsen Norman Group. Jakob established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and invented the heuristic evaluation method.

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