Summary: UX benchmarking allows us to track the long-term changes in the overall user experience of our product, while UX success metrics help us assess the short-term impact of a specific project or feature launch.
Quantitatively evaluate a product or service’s user experience by using metrics to gauge its relative performance against a meaningful standard.
Video Author
Tim Neusesser is an Experience Specialist with Nielsen Norman Group. With a strong business background, his fields of expertise include strategy, management, and analytics.
